A Strategic Marketing Partnership with EDGE Fall Protection
Because more sales means fewer accidents.
Client Overview
Company Name: EDGE Fall Protection
Founder & CEO: Michael McCarty
Industry: Fall Protection Safety Solutions
Product Offerings: Safety railing solutions, active and passive engineered fall protection products, installation services, and safety consultations
Project Background
In January 2024, EDGE Fall Protection, a rapidly growing company in the safety industry, partnered with Blue Sparq Marketing to address key marketing challenges and capitalize on growth opportunities. The project objectives were clear:
- Increase customer loyalty and engagement
- Expand audience and brand awareness
- Establish new connections with affiliate and channel partners
Our Approach
EDGE Fall Protection was in a unique position. As a high-growth company, they needed to continue scaling while building brand awareness and acquiring more leads and sales. However, the absence of a dedicated marketing team and reliance on ad hoc services by various vendors presented obstacles to achieving these goals. CEO Michael McCarty recognized the need for a more comprehensive marketing strategy and sought Blue Sparq Marketing’s expertise to create a cohesive plan and help get the job done.
- Strategic Marketing Plan
Blue Sparq developed a tailored marketing strategy to align with EDGE’s growth goals. This included both short-term tactical plans and long-term strategic initiatives to drive brand awareness, engagement, and customer loyalty. - Social Media Management
Recognizing the importance of social media in modern marketing, Blue Sparq took charge of EDGE’s LinkedIn presence, driving engagement with existing followers, attracting new ones, and positioning EDGE as a thought leader in the safety industry.
LinkedIn Performance Metrics:- Follower count increased by 11.2%
- Post impressions surged by 2,808.8%
- Engagement skyrocketed by 48,100%
- Demand Generation Support
Using HubSpot, Blue Sparq provided support in demand generation, focusing on building a robust pipeline for EDGE’s sales team. This included email marketing campaigns to engage current customers, boost brand awareness, and increase loyalty.
HubSpot Email Performance Metrics:- Achieved an average open rate of 24.9%
Meaningful Work. Measurable Results.
From the Client
“Both quality of work and quality of people is important to me when deciding whether to partner with a company or continue a relationship. Blue Sparq Marketing has both of these qualities in spades. A group of go-getters with great strategy and organization – love working with BSM!”
The Results
Blue Sparq Marketing’s strategic and tactical efforts paid off. Not only did they manage to achieve significant improvements in social media engagement and email marketing performance, but they also laid the groundwork for sustained growth and brand positioning in the safety industry.
EDGE Fall Protection’s collaboration with Blue Sparq Marketing exemplifies the power of a well-executed marketing strategy in driving business growth. Through a combination of strategic planning, social media management, demand generation, and sales enablement, Blue Sparq helped EDGE overcome their marketing challenges and set the stage for continued success.