We’re Blue Sparq Marketing. Nice to Meet You!
We love partnering with businesses of all shapes and sizes to help them build and implement hard-hitting marketing strategies that actually work. Here’s what makes us different from other marketing companies:
From Full-Service to Fractional
From creating a marketing plan from scratch to implementing well-researched social media tactics, our team does it all. Whatever the need, we love partnering with our clients to develop and deliver unique growth initiatives that make an impact.
Strategic Modern Marketing
One size does not fit all when it comes to marketing. Our team uses our decades of experience combined with our savvy understanding of modern marketing tools and technology to create a unique plan that works just for you.
A Collaborative, Trusting Team
Many of our team has worked together for years, collaborating to solve marketing challenges for companies across sizes and industries. This gives us chemistry and trust that’s hard to replicate, and an energy that our clients feel immediately.
Specialists in Ever-Evolving Marketing
Whether you’re B2B, B2C, or a combination of the two, our deep marketing expertise makes us a valuable partner to companies looking to find their footing. We know what it takes to create solid partnerships that can take your business from scrappy to unstoppable.
Woman-Owned
We’re a woman-owned small business and proud of the strength, grit, creativity, and resourcefulness we exhibit and embody every single day.
Our Story
The Blue Sparq team came together through a shared passion for creativity, strategy, and innovation. Many of us worked together in previous agencies and industries, forming strong professional and personal connections along the way.
When Jen Roth founded Blue Sparq, she brought together a powerhouse group of women with diverse expertise — each bringing something unique to the table. From seasoned veterans to fresh, innovative minds, the team’s combined skills create a marketing agency that thrives on collaboration, creativity, and the shared goal of helping businesses grow and succeed.
Our Values
We show up as our real selves-honest, transparent, and grounded in integrity.
We act with sincerity and openness, building trust through genuine relationships and respect for one another and our clients.
We listen to understand-with curiosity, empathy, and an open mind.
By truly hearing one another and our clients, we uncover insights that drive better collaboration, creativity, and results.
We question, experiment, and evolve-always striving to be better.
We stay adaptable and forward-thinking, challenging assumptions and finding smarter ways forward for ourselves and our clients.
We’re driven to perform—when our clients win, we win.
As trusted partners, we deliver meaningful results and long-term impact, driven by a shared commitment to excellence and growth.
We aim to make a difference beyond our work.
We believe in paying it forward-giving back, connecting communities, and creating opportunities that extend our impact into the world around us.
Our Leadership Team
Jen Roth
Traveler, people-person, game-playing junkie
Erika Rhoades
Country mouse, toddler mom, Black Lab lover
Tori Glenn
Problem solver, German Shepherd mom, human mom
Andrea Olson
Margarita aficionado, fun-loving optimist, sunshine chaser
Kristina Bowar
Spreadsheet queen, dog walker extraordinaire, chocoholic
Kathy Bimson
Team builder, coffee enthusiast, weekend gardener
