Blue Sparq Podcasts and Media

In this episode of Marketing Agency Power Hour, host Cal Wilder sits down with Jennifer Roth, Founder and CEO of Blue Spark Marketing, to explore what it takes to build a focused, resilient marketing agency in an evolving industry. Jennifer shares how a clear brand identity and specialized niche have fueled her agency’s growth, why she’s embracing an AI-native operating model while keeping human creativity at the center, and the lessons she’s learned from building businesses with long-term enterprise value in mind. From operational accountability and financial health to succession planning and sustainable growth, this conversation delivers practical insights for agency leaders, business owners, and marketers looking to build stronger, more valuable companies.

 


Founder and CEO of Blue Sparq, Jen Roth joins host Kaylee Thomsen with The Bailey Group, as she joins Leadership Matters to discuss resilience, entrepreneurship, and leading through change. In this insightful conversation, Jen shares how personal experiences have shaped her leadership philosophy, her perspective on AI’s impact on marketing, and why curiosity is the key to meaningful transformation.

In this episode of Poised for Exit, Jen Roth, Founder and CEO of Blue Sparq Marketing, shares practical strategies for building sustainable business growth through intentional marketing. She discusses aligning marketing and sales, leveraging CRM systems and AI, creating scalable business processes, and why strong marketing systems can increase a company’s long-term value and readiness for future growth or transition.

In this episode, Jen Roth shares her journey from corporate leadership to entrepreneurship, highlighting the experiences that shaped her passion for authentic leadership and community impact. She discusses resilience, purpose, and building meaningful relationships, offering practical insights on why leading with integrity is key to long-term success.

In this episode of Uncharted Entrepreneurship, Jen Roth shares her entrepreneurial journey, discussing the founding of Blue Sparq Marketing and Wise Blue Yonder, her passion for accessible travel, and the value of strategic, fractional marketing for growing businesses. She also explores the importance of brand building, entrepreneurial communities, and leading with purpose, offering practical insights for business owners looking to innovate and scale.